FAISAL KHAN
F1 | Apple TV

Product Design, 3D, AR

(Concept)






A conceptual AR integration for Apple TV’s F1 coverage—enabling users to configure team liveries and inspect gear in a 1:1 environment that evolves streaming and coverage into a personalized spatial experience.



Viewership-driven unlocks deepen engagement by rewarding loyalty and individual expression.
Users earn exclusive AR gear, like driver helmets and team liveries, by hitting milestones such as sustained highlight viewing or watching onboard cams.